In the wake of COVID, there is an ongoing change in how hospitality businesses market their services to the target audience. Today, hotels are more vigilant of the present world activities and taking steps toward bringing the importance of safety procedures and hygiene policies to the fore through the adoption of contactless customer-facing operations powered by mobile apps. Distribution and communication channels that fulfill the demands of leisure travelers and the adoption of website analytics and booking data that empower hoteliers to detect changes in customer behavior are becoming mainstays in the hospitality marketing arena. Several hotels are equipped with VR and AR to provide reality tours via web browsers for customers to virtually experience the location.
From a technology standpoint, AR/VR-powered solutions enable end consumers to take virtual tours of hotels and resorts, boosting their decision-making while aiding hoteliers in gaining crucial information about the preferences of digital-age travelers. Furthermore, using AI-infused chatbots is strengthening the hospitality industry’s ability to offer 24/7 support and personalized services without significant investments. Most chatbots leverage voice control and recognition technology to eliminate the need for manual processes. At the same time, by compiling analytics from online customer testimonials on review websites, hoteliers obtain a wealth of information on their customer’s preferences, experiences, and factors that may lead to future conversions. Automation technology also delivers individualized content capable of increasing the scope of remarketing, re-engaging, and re-connecting with interested customers.
This edition of Travel and Hospitality Tech Outlook presents some of the most promising hospitality marketing solution providers. The issue includes thought leadership articles from Danny Rose, SVP for E-commerce, advertising & digital marketing at Playa Hotels & Resorts, Frank Bonini, SVP/CIO at Cordish Global Gaming and Live! Casino & Hotel, and Jason Abdullah, Corporate Director of digital marketing at Pacific Hospitality Group. This edition also showcases innovative solutions from companies like Avery Restaurant Consulting, a business that creates and implements hospitality marketing procedures and cultures for assured business growth.